Augmented Reality
Pop Up Skyline of Bogotá in Augmented Reality, Expo 2020 Dubai
for Invest in Bogotá
Pop Up Skyline is an animated, interactive augmented reality experience of Bogotá created for Invest in Bogotá, the city’s investment promotion agency, and presented at the Colombia pavilion of Expo 2020 Dubai. Visitors scanned the Bogotá skyline with their phones and a pop-up version of the city appeared on screen, a way to experience life in Bogotá from the Expo. Users could open the different parts of the Pop Up City to explore them.
The experience was part of Bogotá’s presence at the Expo, which aimed to attract investment from Middle East, Africa and South Asia markets. Traffic Studio, the Bogotá agency behind the piece, created the animated 3D models of the skyline. My role was to create the AR experience: I integrated Traffic’s animated models into a custom AR development built with the 8th Wall framework, making the animation interactive.
Videos:
Images
Presented at:
Colombia pavilion, Expo 2020 Dubai, United Arab Emirates (October 1, 2021 to March 31, 2022). Shown during the Bogotá agenda led by Invest in Bogotá executive director Isabella Muñoz, with the Bogotá Chamber of Commerce and ProColombia, and at the pavilion’s Colombia-UAE investment forum in March 2022.
Press coverage:
Bogotá participates in the Expo Dubai international trade fair (Bogotá District, March 22, 2022)
Bogotá takes advantage of the final stretch of Expo 2020 to showcase its brand (EFE, March 23, 2022)
Bogotá promotes investment opportunities at Expo Dubai 2020 (Bogotá District, February 1, 2022)
The team:
Sebastian Gonzalez Dixon (Setian): AR experience creation, custom development with 8th Wall, integration of the animated models, interactivity
Traffic Studio: Bogotá agency, animated 3D models of the Pop Up Skyline
Invest in Bogotá: Client, Bogotá investment promotion agency
