{"id":2958,"date":"2026-01-15T12:00:00","date_gmt":"2026-01-15T12:00:00","guid":{"rendered":"https:\/\/setian.co\/studio\/?p=2958"},"modified":"2026-11-03T02:08:39","modified_gmt":"2026-11-03T07:08:39","slug":"branding-design","status":"publish","type":"post","link":"https:\/\/setian.co\/studio\/branding-design\/","title":{"rendered":"Branding Design <br>{ Logos and Visual Identity }"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Branding<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Logo Design, Visual Identity &amp; Brand Guidelines<\/h3>\n\n\n\n<p>A selection of identity work: logos and brand systems designed for organizations across the environmental, peace-building, media and marketing sectors. The most recent and complete engagement is the renewed identity and <strong>Brand Guidelines Book<\/strong> for <strong>The Watershed Project<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Watershed Project:<\/strong> new logo, color system, typography and a 31-page brand guidelines book (v2.3).<\/li>\n\n\n\n<li><strong>Indepaz:<\/strong> logo for the Institute for Development and Peace Studies.<\/li>\n\n\n\n<li><strong>Omotio:<\/strong> the original Omotio logo, plus a generative (code-driven) version of the mark.<\/li>\n\n\n\n<li><strong>KPO Mercadeo y Comunicaciones:<\/strong> logo for the marketing and communications agency.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><i aria-hidden=\"true\" class=\"fa fa-photo\"  style=\"font-size:50px;line-height:50px\"><\/i>&nbsp;<strong>The Watershed Project &mdash; New Logo<\/strong><\/h3>\n\n\n\n<div class=\"logo-rows\"><div class=\"logo-row\"><a class=\"logo-row-img\" href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-x2.png\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff\"><img decoding=\"async\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-x2-1024x686.png\" alt=\"The Watershed Project logo\" loading=\"lazy\"\/><\/a><div class=\"logo-row-text\"><span class=\"logo-row-num\">New<\/span><h4>The Watershed Project<\/h4><span class=\"logo-row-tag\">Renewed logo, 2025<\/span><p>The &ldquo;rain drops&rdquo; logomark: a grid of blue dots that shrink as they fall, reading as water descending through a watershed, locked up with a friendly lowercase wordmark. It is designed to work in full color and in one ink on any background.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-blue-ink-black-bg.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"659\" data-id=\"3394\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-blue-ink-black-bg.png\" alt=\"The Watershed Project logo (blue-ink-black-bg)\" class=\"wp-image-3394\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-blue-ink-black-bg.png 984w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-blue-ink-black-bg-300x201.png 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-blue-ink-black-bg-768x514.png 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-blue-ink-black-bg-508x340.png 508w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-Black.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"659\" data-id=\"3393\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-Black.png\" alt=\"The Watershed Project logo (Black)\" class=\"wp-image-3393\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-Black.png 984w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-Black-300x201.png 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-Black-768x514.png 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-Black-508x340.png 508w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-black-bg.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"659\" data-id=\"3395\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-black-bg.png\" alt=\"The Watershed Project logo (one-ink-black-bg)\" class=\"wp-image-3395\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-black-bg.png 984w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-black-bg-300x201.png 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-black-bg-768x514.png 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-black-bg-508x340.png 508w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-blue-bg.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"659\" data-id=\"3396\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-blue-bg.png\" alt=\"The Watershed Project logo (one-ink-blue-bg)\" class=\"wp-image-3396\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-blue-bg.png 984w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-blue-bg-300x201.png 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-blue-bg-768x514.png 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-blue-bg-508x340.png 508w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-green-bg.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"659\" data-id=\"3397\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-green-bg.png\" alt=\"The Watershed Project logo (one-ink-green-bg)\" class=\"wp-image-3397\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-green-bg.png 984w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-green-bg-300x201.png 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-green-bg-768x514.png 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-green-bg-508x340.png 508w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-white-bg.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"659\" data-id=\"3398\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-white-bg.png\" alt=\"The Watershed Project logo (one-ink-white-bg)\" class=\"wp-image-3398\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-white-bg.png 984w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-white-bg-300x201.png 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-white-bg-768x514.png 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-logo-one-ink-white-bg-508x340.png 508w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><i aria-hidden=\"true\" class=\"fa fa-photo\"  style=\"font-size:50px;line-height:50px\"><\/i>&nbsp;<strong>The Watershed Project &mdash; Brand Guidelines<\/strong><\/h3>\n\n\n\n<p>A renewed look for the foundation: the &ldquo;rain drops&rdquo; logomark of blue dots that reads as falling water, a wordmark lockup with defined clear space, a Pacific Blue primary palette with five secondary earth tones, Quicksans and Fira Sans typography, and application guidance for email signatures, merchandise, social media and logo use over photography.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2931\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 1\" class=\"wp-image-2931\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p01.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2932\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 7\" class=\"wp-image-2932\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p07.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2933\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 9\" class=\"wp-image-2933\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p09.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2934\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 11\" class=\"wp-image-2934\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p11.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2935\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 12\" class=\"wp-image-2935\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p12.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2936\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 15\" class=\"wp-image-2936\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p15.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2937\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 17\" class=\"wp-image-2937\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p17.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2938\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 24\" class=\"wp-image-2938\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p24.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2939\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 28\" class=\"wp-image-2939\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p28.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2940\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31-1024x768.jpg\" alt=\"The Watershed Project Brand Guidelines book, page 31\" class=\"wp-image-2940\" srcset=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31-1024x768.jpg 1024w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31-300x225.jpg 300w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31-768x576.jpg 768w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31-1240x930.jpg 1240w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31-508x381.jpg 508w, https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/twp-brand-book-p31.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><i aria-hidden=\"true\" class=\"fa fa-photo\"  style=\"font-size:50px;line-height:50px\"><\/i>&nbsp;<strong>More logos<\/strong><\/h3>\n\n\n\n<div class=\"logo-rows\">\n\n<div class=\"logo-row\"><a class=\"logo-row-img\" href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-indepaz.jpg\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff\"><img decoding=\"async\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-indepaz.jpg\" alt=\"Indepaz logo\" loading=\"lazy\"\/><\/a><div class=\"logo-row-text\"><span class=\"logo-row-num\">01<\/span><h4>Indepaz<\/h4><span class=\"logo-row-tag\">Identity<\/span><p>Brush-stroke ribbon in pink, yellow and blue for the Instituto de Estudios para el Desarrollo y la Paz: a hand-painted mark that feels human rather than institutional, paired with a quiet, lowercase wordmark.<\/p><\/div><\/div>\n\n<div class=\"logo-row\"><a class=\"logo-row-img\" href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-omotio-original.jpg\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff\"><img decoding=\"async\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-omotio-original-1024x523.jpg\" alt=\"Omotio logo\" loading=\"lazy\"\/><\/a><div class=\"logo-row-text\"><span class=\"logo-row-num\">02<\/span><h4>Omotio<\/h4><span class=\"logo-row-tag\">Original logo<\/span><p>Concentric orange rings drawn with a loose, ink-like stroke: ripples that read as motion and emotion. The original mark for Omotio.<\/p><\/div><\/div>\n\n<div class=\"logo-row\"><a class=\"logo-row-img\" href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-kpo-mercadeo-y-comunicaciones.jpg\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff;padding:8%\"><img decoding=\"async\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-kpo-mercadeo-y-comunicaciones.jpg\" alt=\"KPO Mercadeo y Comunicaciones logo\" loading=\"lazy\"\/><\/a><div class=\"logo-row-text\"><span class=\"logo-row-num\">03<\/span><h4>KPO Mercadeo y Comunicaciones<\/h4><span class=\"logo-row-tag\">Marketing &amp; communications<\/span><p>A bold monogram for Salamandras KPO whose &ldquo;O&rdquo; is a split blue and orange target, with a light, friendly wordmark above and the service line below.<\/p><\/div><\/div>\n\n<div class=\"logo-row\"><a class=\"logo-row-img\" href=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-simbiosis.jpg\" target=\"_blank\" rel=\"noopener\" style=\"background:#e5eedb\"><img decoding=\"async\" src=\"https:\/\/setian.co\/studio\/wp-content\/uploads\/2026\/11\/logo-simbiosis-1024x354.jpg\" alt=\"Simbiosis logo\" loading=\"lazy\"\/><\/a><div class=\"logo-row-text\"><span class=\"logo-row-num\">04<\/span><h4>Simbiosis<\/h4><span class=\"logo-row-tag\">Podcast identity<\/span><p>Paz y naturaleza. Every letter is built from nature and people: leaves, waves, a figure with open arms and a globe cradled by a dove, in a green, teal and ochre palette. The logo for Indepaz&#8217;s podcast.<\/p><\/div><\/div>\n\n<\/div>\n\n\n\n<!-- SETIAN-TODO: Omotio generative logo (JS code on the server) -- add as a fifth row once the file location is known -->\n\n\n\n<h3 class=\"wp-block-heading\"><i aria-hidden=\"true\" class=\"fa fa-heartbeat\"  style=\"font-size:50px;line-height:50px\"><\/i>&nbsp;<strong>The team:<\/strong><\/h3>\n\n\n\n<p><strong>Sebastian Gonzalez Dixon \/ Setian Studio:<\/strong> Logo design, brand identity and brand guidelines<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Logo design and brand identity by Setian: The Watershed Project&#8217;s renewed logo and 31-page brand guidelines, plus the Indepaz, Omotio, KPO and Simbiosis marks.<\/p>\n","protected":false},"author":0,"featured_media":2932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,107,95,106,108],"tags":[195,170,188,203,194,85,187,192,204,202],"class_list":["post-2958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-artwork","category-contents-production","category-omotio","category-setian","tag-brand-guidelines","tag-branding","tag-environment","tag-graphic-design","tag-logo-design","tag-multimedia","tag-nonprofit","tag-podcast","tag-typography","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/posts\/2958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/comments?post=2958"}],"version-history":[{"count":7,"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/posts\/2958\/revisions"}],"predecessor-version":[{"id":3411,"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/posts\/2958\/revisions\/3411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/media\/2932"}],"wp:attachment":[{"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/media?parent=2958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/categories?post=2958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/setian.co\/studio\/wp-json\/wp\/v2\/tags?post=2958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}